Client
Spoonful of Comfort
Campaign type
Commercial, CTV, Broadcast
My role
Creative Lead, Writer, Director, Executive Producer
Spoonful of Comfort sells care packages full of soup and cookies. But it’s main product isn’t food – it’s love, delivered.
I wrote, directed, and was the creative lead on this campaign. The idea was to de-emphasize the product in favor of the faces and emotions loved ones feel when receiving their Spoonful of Comfort. It’s like receiving a warm hug in a box.
We focused on 3 of the most common ordering occasions: housewarming, get well, and new parents. For the creative direction, I wanted this to feel more cinematic and emotion-driven than my more product-heavy commercials. Ultimately we produced a :30s hero spot and 3 :15s spots, which launched on CTV ahead of the 2024 holidays.
