In Fall 2025 I helped David launch its first nationwide CTV campaign.
As the brand was growing fast and rapidly becoming a national name, we wanted to show the product in the hands of its target consumers, an accessory to fast-moving, high-achieving, disciplined active lifestyles.
What developed was a new brand anthem: the most, for the least.
We developed this campaign in partnership with creative agencies Day Job and Ophelia. As the brand’s Director of Creative Operations, I was the internal producer who shepherded the campaign from concept to production to launch.
