In Summer 2025 I was brought in to direct this series of commercials for Mixbook, for the creative agency Filmkraft.
This was a very fun 2-day shoot complete with a 5-year-old and a dynamic mix of live action / VFX.
Our motto for the campaign was “creativity made fun,” to convey the joy that Mixbook brings to the photobook creation experience. In addition to all the fun we had on set, the Filmkraft VFX team took our live action footage and made the storytelling sparkle with vibrant colors and clean, joyful product imagery. That included creating a variety of family photos of the cast and meticulously adding them to the book pages after the fact.
This was a fun campaign that launched for the 2025 holiday season, helping many families create and cherish favorite core memories.
