In January 2026, David launched its newest product line, its Bronze bars.
Bronze bars are everything David’s original Gold bars are not – indulgent, decadent, feminine-coded.
We decided to go big with the brand’s first celebrity-driven digital and OOH campaign, tapping noted man-cynic Julia Fox.
She’s been saying it for years: men disappoint. Now, David delivers.
As the brand’s Director of Creative Operations I served as our in-house producer, shepherding the campaign from concept development through production to launch.
