Beyond the Wheel: Grubhub Driver Stories

Client
Grubhub
Campaign type
Branded Content, Branded Documentary
My role
Writer, Director, Producer, Creative Lead, Executive Producer
Overview
When you order delivery food, who’s behind that hand at your door?

I started my career as a filmmaker telling stories of everyday heroes around the world. So it was a natural fit, and a true joy, when Grubhub tasked us with creating short documentaries about Grubhub drivers around the country.

First, I interviewed dozens of top-rated drivers from around the country who self-submitted their stories. Then, we crisscrossed the US spending a day or two with 10 different drivers, showcasing how working for Grubhub fits into their lives and enhances their lifestyles.

A firefighting helicopter pilot. A DJ. A boxer. An aspiring professional soccer player. A single mom. A new dad. A recent immigrant, grateful to have a job that provides extra income, independence, and flexibility to be with her family when it matters.

Our driver stories are what first got us in the door with Grubhub (and Seamless), and led to our partnership making hundreds of other campaigns with them over the next 4 years.