Client
Chewsy
Campaign type
Commercial, CTV
My role
Creative Lead, Writer, Director, Producer
Although Chewsy Chews vitamins had quickly become a fan favorite on Amazon + DTC, they wanted to grow the brand in a bigger, more lasting way with their first ever CTV campaign.
I wrote, directed, and was the creative lead on this campaign, designed to highlight Chewsy’s most-loved selling points while also helping the brand establish its voice.
Within weeks of launch, the campaign boosted Amazon sales +16% in target markets, almost doubled organic search traffic, and generated a huge surge in retail sales at Whole Foods and Target in its markets, indicating the ads had lasting resonance. The success of this campaign helped Chewsy find its voice and fundamentally changed their marketing strategy going forward.
