GH+: New Yorkers Know a Good Deal

Client

Grubhub

Campaign type

Commercial, CTV, Broadcast

My role

Creative Lead, Writer, Director, Executive Producer

New Yorkers know a good deal when they see one. That’s why we brought in SNL’s Alex Moffat to share the intel on why GH+ is a no-brainer for New Yorkers. 

I wrote, directed, executive produced, and was the creative lead on this campaign. It was a joy to write funny lines and then have an SNL-caliber actor take them and run with them. We spent hours on set with Alex Moffat trying his own spin on things, trying all sorts of new takes to inject new life into the scripts. 

Ultimately, we ended up with 15+ unique assets that ran in Grubhub’s core NYC market all season long. It was a good deal for everyone.