Client
Campaign type
My role
How do you alert NYC about the best food delivery deal in town? How about with the dude that’s literally famous for holding up his signs around the city?
Grubhub was launching a NYC-specific deal for its #1 core market, and we were tasked with getting the word out.
For this campaign which I co-wrote, directed, and produced, we paired DudeWithSign with NY Giants’ running back Saquon Barkley to give this ad a uniquely NYC flavor. We designed this to be a Penn & Teller-style act, with Saquon as the mouthpiece for a silent DudeWithSign.
NYC went wild when we shot this ad at several locations around the East Village (Saquon had played a game the night before). The ads ran on CTV alongside NY football games all season long.
Yes, he talks. His name is Seth. Nice guy.
