David’s brand ethos is simple: discipline, intelligence, beauty.
Nobody embodies discipline more than Truett Hanes, who broke the Guinness World Record for doing 10,001 pull-ups in 24 hours.
This campaign, produced in partnership with creative agencies Day Job and Métier, became David’s second CTV splash. As the brand’s Director of Creative Operations I shepherded it in-house from seed through production to launch across CTV, paid, and organic social media channels.
