Client
UBS
Campaign type
Branded Content
My role
Creative Lead, Writer, Director, Producer
Savvy investors look to UBS’ Chief Investment Office each year for financial predictions about the year ahead.
For 4 years straight I wrote, produced, and directed UBS’ highly-anticipated Year Ahead Report launch campaigns, designed to boost UBS’ thought leadership and eminence amongst their financial industry.
I particularly loved the Year Ahead 2024 campaign. We pitched UBS on building an origami world, to represent the complex, beautiful, yet delicate nature of the 2024 financial landscape.
This involved finding a team of origami specialists in NYC (this exists!), creating custom origami designs to represent key points, filling a room with it, and having our camera and talent smoothly navigate through it.
